During a drupa review today, a discussion started about the effects of digital printing and web to print. IT as a paradigm for process or workflow innovation was the main focus of hall 7 with the DIP drupa innovation parc.
Interestingly, a lot of people in the discussion focused on the technologies involved, as trends in web interfaces like flex vs. html, trends in rendering engninse like Indesign Server vs. PDFlib and so on.

Especially during fairs, everybody tries to show his ponys brand new trick.

Wandering around at drupa today, when I had some spare hours, I noticed a lot of different strategies to capture the attention of passers.

at drupa today.

while approaching a deadline.