At least in the media industry, "the battle for attention" is established knowledge.
But what do other traditional business sector fight for with those agile, new, and exciting internet companies and business models?

Michael Moon interviewed B.J. Gray from Victoria's Secret and reveals some very focused arguments for a digital asset management scenario.

This video from has been going around the net for two weeks now. Don't miss it:

Today I learned from CMSWatch' Tony Byrne about product support cycles.
In his non-scientific poll, 50% of the licensees of enterprise software stated, that their product was either no longer supported or the vendor had been acquired.

I couldn't agree more to this presentation from Peter Levitan, CEO of Citrus.
Relationships are the cornerstone for the new paradigms of communication in a world of one-can-reach-anyone world.

The importance and sensibility towards licensing and copyright of digital media has increased dramatically in the last two years. For companies however, this has become a legal nightmare. Licensing rights, publishing periods, and regional restrictions are now not-so-transparent with the internet, google image search, and the visual hunger of millions of bloggers.

Having spent some splendig days in the region of Milano - at the river banks of the beautiful Ticino, one simple question bothered me all along.
At one of the keynote presentation at the Marketing Efficiency Congress, Michael Moon stated: there are only two ways to create value - innovation and marketing.

The marketing efficiency congress, as a pre-event to the OMD exhibition and fair was great. Fascinating and insightful keynotes, a good variety of solution providers, combined with a concentrated mass of interested people from all disciplines of marketing, strategy, execution and services.

Tomorrow, we will be exhibiting at the Marketing Efficiency Congress in Düsseldorf.

As money makes the world go around, it's always coming up as a pivot point for decision makers.
When you try to sell your software solution to a (potential) customer, you need to come up with some hard facts in this area as well.
But where are the strong points of Media Asset Management? Is cutting costs more important than creating value?