Getty got the Flickr

With the Getty Flickr deal wrapped up, the ambiguity of publishing rights for the vast amounts of online pictures will start to clear like fog on a beach in the rising sun.
The images are like the sand on that beach. Ubuiquitous, dirt cheap and easy to get. But like amber, beautiful images are ever so more hard to find. For professional picture consumers with an attitude, picture agencies become even more important.
With a distinguishable portfolio, access to exclusive pictures, professional quality service and consulting they place their brands and portfolios like lemonade stands on a hot summers beach.
But before you can set up shop to sell your lemonade, check the congruency of your brand appearance, your portfolio, your pricing and your service promises.