los medios unidos jamás serán vencidos

How do you differentiate the cost of presence in media?
Do you know your enthusiasts contact price?

When a journalist wants to talk to you about your products or services, would you:

• invite him for coffee?
• to starbucks?
• invite him to lunch?
• what about dinner?

Would you do the same for an enthusiastic blogger?
What about a school journalist?
What about the kid next door, who's building up an internet forum about cool stuff?

That's about the way, craigs list or rotten tomatoes started years ago.
Rotten tomatoes started 1998 and was bought 2004 by IGN Entertainment. Now they're part of Murdoch.

Now they're big media.