ska: unmasked interrupts
Tuesday, 27. May 2008

Treat your media assets as nothing but liabilities, and they will cease to be assets

ska, 21:52h

Most FMCG companies try to streamline their brands to get rid of the shelf warmers.
Shopkeepers are not only wasting precious space, they are dead capital for the manufacturer as well as the dealer.

I wonder why so many brand companies don't treat their media assets with the same expectations.
Wasting precious database space and warming the hard disks, brand companies prefer their media assets locked away and tucked closely to their chests.

... read more stories on the topic brand management

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