Converging Sacrificies

For a sharp and focused product strategy, the product has to make sacrificies. And tell about those.
The differentiation for a product is not only about what it does, but also about what it does not and never will. That gives some reliable information about the expertise the product, its developer team and the sales and consulting cloud have.
Convergence, on the other hand, is about merging orthogonal functionality, requests, and technology into an amorph conglomerate. A big blobb.
The mine field however is in the market. Customers vary greatly in their needs for a perfect solution and can stretch the functional requests on a product far and beyond. We at Pixelboxx tend to cheat there and engage our current and coming partners. We don't try to start singlehandedly at the decathlon of customers requirements, integrational efforts, or platform issues. Simply we come with a team of ten excellent sportsmen and aim for maximum points in every discipline. With a specialist. As a team.
That's the way we do convergence. Without sacrifices.