Slow is more stressfull
An interesting study reveals, that a slow performing website actually is stressing users more. They have to concentrate up to 50% more on slow performing websites. This white paper describes the CA 2010 Web Stress Experiment in more detail.
Actually the slow performance, even if only prevalent in parts of the site, becomes a defining attribute to the whole site. Concentrating web performance efforts only on frequently touched landing pages, prominent entry points or other singular pages, makes a non-sustaining impression.
To tackle the issues with a slow performing web experience, don't forget to analyse the performance of your media or image server. A single image can block a whole page load process. I recommend some of the tips taken from the toolkit Intermedia Fotoficient.
... read more stories on the topic Intermedia Fotofoficient
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