The battle for attention is not the only worry

The battle for attention is not the only battle that is fought for. To gain acknowledgement in the internet business world, new companies and cunning business models fight for attention, trust and convenience.
That's where a lot of established and traditional industries should be worried - and try to align their strategies for a battle on all these fronts.
For example, micropayment, internet payment, or virtual money models nibble away the trust, banks had received from their clients. Of course, the financial crisis made a deep dent too.
In the battle for attention, trust and convenience new business models fight to persuade the consumer or netizen to spend their attention, trust or preference at the shiny new thing in the net.
For established industries, that should be alarming: every meter lost at one these fronts will hardly ever be regained. Even though the competitor may not survive the next innovative future business model, trust, attention or convenience are trickling away even further.
Being prepared for a sustainable business strategy means, to align ones strategy on fighting all these three fronts together or find new ways, partners or applications to fight back.