DAM for Marketing: Victoria's Secret unvailed
Michael Moon interviewed B.J. Gray from Victoria's Secret and reveals some very focused arguments for a digital asset management scenario.
Even though the moren then 1000 stores a responsible for more than twice the turnover compared to online sales, a technical agiliity with high end digital photography is extremely important.
Color corrected assets with associated metadata for retrieval and usage rights managements were key for jumping into a DAM process but saving more than 350.000 $ annually in shipping and handling costs didn't hurt.
With online access to the DAM solution, Victoria's Secret started the DAM workflow right at the beginning: the photo shooting. This enabled creative directors to access and select the very best photos suited for marketing and advertising.
Read the full series.
... read more stories on the topic brand management
You're Doing It Wrong Think you've mastered the art of server performance?...
To help illustrate Facebook's shift away from privacy, the Electronic Frontier...
When you listed your product on Amazon, be aware of user generated content, especially...
The confusing and inconsistent state of downloading files using a web browser has...
Clearly defined goals and fair, incremental rewards are two game design techniques...
David Gelernter: Time to start taking the internet seriously
Speakers with German accents ? even if they stumble into grammatical errors ? are...
How to Download an Audio Book from the Cleveland Public Library
In this era, innovation will be driven by empowered customers and employees and IT...
Wroblewski: A narrative style in form design increases the conversion rate by 25...
curl -O "http://intermedia.pixelboxx.com/demo/meta
October 2009 |
||||||
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
Sun |
1 |
2 |
3 |
4 |
|||
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
13 |
14 |
15 |
16 |
17 |
18 |
20 |
21 |
22 |
23 |
24 |
25 |
|
26 |
28 |
29 |
30 |
31 |
||
