Marketing efficiency congress - the second

Events like those are nuclei to great new ideas. And a lot of the visitors and exibitors used the chance to just discuss new approaches to marketing processes and the understanding of efficiency.
Especially process maturity and alignment strategies are new tools, CMOs should be watching out for and definitely interview vendors of marketing tools about. Media automation tools help refining dependencies between service providers (like the print shop, the photographer, or image processing) and could integrate quite nicely with business intelligence tools. By even providing more information about asset usage and distribution, and therefore attributing a value to specific media assets.
What else do you need to give good creation more reason to be even more creative and successfull?
Business intelligence tools increase the transparency within the marketing department and their relationships to service providers, international dependencies and licensing agreements.
An integrated understanding of these tools is one of the most important strategies for a modern and productive marketing process strategy.
But please, with all the hype on efficiency, don't forget to take care that your marketing activities are still or even more effective. Processes should free creation, not hinder it. That's why marketing process tools need to talk to design, creation and content producers in their own language, integrate into their tools, live in their world. That's where our VersionCue strategy drills media asset management deep into the creative tools.