http://blog.pixelboxx.com/ska/ Media Asset Management with Kai Strieder - CEO Pixelboxx Pixelbloxx ska (mailto:blogadmin@pixelboxx.de) 2008-06-30T09:14:56Z en hourly 1 2000-01-01T00:00:00Z http://blog.pixelboxx.com/ska/stories/94/ Off to vacation in the country where this here comes from: An apple a day, keeps the doctor away. Pixelbloxx ska int Copyright © 2008 ska 2008-06-30T09:14:56Z http://blog.pixelboxx.com/ska/stories/93/ The award winning film evolution, part of dove's campaign for real beauty is a nice eye opener. Pixelbloxx ska pixel Copyright © 2008 ska 2008-06-29T11:13:11Z http://blog.pixelboxx.com/ska/stories/91/ With a growing complexity in business processes comes migration. Constant migration, synchronisation and at one point the need to have a database of databases. It's interesting to see, what vast amounts of data any given enterprise gathers. Even within a small or midsize company, a lot of different, mostly single-tasked and integrated databases, are created on an ad-hoc basis as the need arises. In some applications, the fact, that a small, single-tasked database is included in the product, is pretty well disguised. That's where portal technology comes to mind, that's where service oriented architectures could play the joker card and integrate those various... Pixelbloxx ska information overload Copyright © 2008 ska 2008-06-29T11:12:48Z http://blog.pixelboxx.com/ska/stories/90/ Israelian startup wix has opened its public beta. It allows to create flash media with a web based application. With an easy interface, the creation of widgets and full-blown flash based web pages is now a possibility. Automatically created XML maps even allow search engines to get the contents. In other news, add this companys name to the list of unfortunately chosen names in the aspect of international brand experience. At least for german speaking countries. Pixelbloxx ska Gadgeteria Copyright © 2008 ska 2008-06-25T20:21:28Z http://blog.pixelboxx.com/ska/stories/82/ During a drupa review today, a discussion started about the effects of digital printing and web to print. IT as a paradigm for process or workflow innovation was the main focus of hall 7 with the DIP drupa innovation parc. Interestingly, a lot of people in the discussion focused on the technologies involved, as trends in web interfaces like flex vs. html, trends in rendering engninse like Indesign Server vs. PDFlib and so on. I think however, that digital printing, books on demand, high speed inkjet technologies, web2print and all sorts of database publishing really put content back into the center. The possibility to personalize print products, up to books, catalogs, flyers, means that you need at lot more content. Whatever rule engine is involved, somewhere the information to decide upon have to be there. Creation processes become more important. Strategies to centralize information into databases, provide rule engines... Pixelbloxx ska drupa2008 Copyright © 2008 ska 2008-06-19T21:16:19Z http://blog.pixelboxx.com/ska/stories/89/ Ok, the title is highly misleading but when I heard a talk from Prof. Peter Kenning at Dortmund KREATIV, it was one of my first thoughts. Kennings research covers the use modern functional magnetic resonance imaging to see what's going on in our brains while we process brand and marketing information. Which parts of our brain are involved, when we decide a purchase? The ventromedial prefrontal cortex is a centerpiece for processing emotional decisions and the study shows, that this area has a significantly reduced activity when a strong brand is involved. And the striatum on the other is activated when we decide the trustworthyness... Pixelbloxx ska brand management Copyright © 2008 ska 2008-06-17T19:24:59Z http://blog.pixelboxx.com/ska/stories/81/ How do you differentiate the cost of presence in media? Do you know your enthusiasts contact price? When a journalist wants to talk to you about your products or services, would you: invite him for coffee? to starbucks? invite him to lunch? what about dinner? Would you do the same for an enthusiastic blogger? What about a school journalist? What about the kid next door, who's building up an internet forum about cool stuff? That's about the way, craigs list or rotten tomatoes started years ago. Rotten tomatoes started 1998 and was bought 2004 by IGN Entertainment. Now they're part of Murdoch. Now... Pixelbloxx ska int Copyright © 2008 ska 2008-06-13T07:35:20Z Search this site: q http://blog.pixelboxx.com/ska/search