Mass media will lose masses and target groups will dissolve.
To survive, customer insights will be essential.

The crowd decides who will be the expert.
But this positive anarchy might collide with sustainability.

The challenges of an aging society can no longer be ignored and have to be dealt with.

All information has to be produced media neutral.
Be it form (film, picture, text) or device.

Publishing houses will be media-houses.
Universities will have to teach media neutral.
And companies will have to communicate media neutral.
Otherwise they won’t survive.

Last but not least, the human being behind should not be forgotten.
Media ethics have to be strengthened.
And the way we use different media have to be part of the education in school and at home.