Dear Members,

We’ve been discussing those predictions that have been formulated on the 27th of February. Looking for 10 predictions we figured there were only 5 that were really significant. Here they are.

Prediction #1
The crowd will decide who is the expert.

Prediction #2
The first generation of digital natives will be decelerated by the challenges of an aging society. He who deals with this first will be the winner.

Prediction #3
Bibi33 will die.
The digital yourself will define the analogue yourself.
The digital identity will become too important, to be played with.

Prediction #4
Any platform will be open.
If you don’t listen to your critic – your competitor will.

Prediction #5
Media ethics will become essential for our civilization.

On February 27th 101 important players from the digital business gathered together in Frankfurt/Main to attend the first MAINFRAME101.
After heated discussions the attendees formed three groups under the topics "care", "connect" and "create" to form 10 predictions for the third digital revolution.
The outcome was more than 10 predictions - so we choose to put them into a blog and start the conversation.
Please join us in our effort to finally decide on the 10 predictions for the third digital revolution.

We need creative ideas to get permission to advertise in social networks.

TV is not dead, it will melt with the internet.

It’s hard to find the right balance for cross media.

Feedback and measurement make better creations.

UGC: current appearances will die, others will follow.

Mass media will lose masses and target groups will dissolve.
To survive, customer insights will be essential.

The crowd decides who will be the expert.
But this positive anarchy might collide with sustainability.

The challenges of an aging society can no longer be ignored and have to be dealt with.

All information has to be produced media neutral.
Be it form (film, picture, text) or device.

Publishing houses will be media-houses.
Universities will have to teach media neutral.
And companies will have to communicate media neutral.
Otherwise they won’t survive.

Last but not least, the human being behind should not be forgotten.
Media ethics have to be strengthened.
And the way we use different media have to be part of the education in school and at home.

Technology is fixed.
Media technology is given.
1969 – first man on the moon - do you still cmyk?

Say hello to the digital natives.
You visit the internet - they live there.

Reality is not truth.
You define your digital yourself.
Be the dog & let the internet know it.
Online is real.

LISTEN or DIE.
If you don't listen to your critic – your competitor will.
The consumer is your loyal friend and trusted critic.

Digital is emotional.
Content creation is agile, instant, and perpetual beta.
Meta is real